Bing Image Creator review

What Bing Image Creator is

Bing Image Creator is Microsoft's free text to image tool. You type a description, click Create, and it returns up to four images Bing help page ↗. It is free for anyone with a personal Microsoft account, and there is no paid plan to buy Bing help page ↗.

You can use it on the Bing website, inside the Bing mobile app, and within Copilot Search and Bing Search Bing help page ↗. Microsoft's help page lists two image models, MAI-Image-2.6-Flash and MAI-Image-2e Bing help page ↗. It supports more than 100 languages for prompts Bing help page ↗.

Hands on testing is in progress.

What it does well

The free allowance is clear and generous. The help page says you get 15 free fast creations a day and can enter up to 200 prompts in a 24 hour period Bing help page ↗. Each click of Create can return four images and counts as one creation Bing help page ↗. When your fast creations run out, standard creations still work, just more slowly Bing help page ↗. Microsoft's create page gives slightly different numbers, saying signing in adds 10 free fast creations and unlimited standard creations Bing create page ↗. Either way, most people will not run out.

It is simple. There are two styles: Vivid and natural for detailed, realistic results, and Stylized illustration for quick art Bing create page ↗. You can choose 1, 2 or 4 images at a time Bing create page ↗. The help page lists five aspect ratios: square 1:1, wide 7:4 and 3:2, and tall 4:7 and 2:3 Bing help page ↗. That covers social posts, banners and phone wallpapers.

You can also upload your own picture to enhance, remix or reimagine it with AI Bing help page ↗. Each Edit image click counts toward the 200 prompt limit Bing help page ↗. If you use Microsoft Rewards, you can spend points on extra fast creations once the daily 15 are gone Bing help page ↗.

Privacy rules are spelled out. Microsoft says uploads are not used to train its models, creations are stored for up to 90 days, and uploads with detected faces are deleted after 30 days Bing help page ↗.

Where it falls short

The terms are the main concern for business use. Microsoft does not claim ownership of your creations, but the terms say the service is for entertainment purposes and make no promise that creations will not infringe someone else's rights Image Creator terms ↗. You also may not remove content credentials or other provenance marks that show an image came from the tool Image Creator terms ↗. By submitting prompts, you grant Microsoft and its partners permission to use your prompts and creations in running their businesses Image Creator terms ↗.

Microsoft's own pages disagree on the numbers. The help page says 15 fast creations a day, while the create page mentions 10 fast creations for signed in users Bing help page ↗ Bing create page ↗. The help page's own counter text also says fast creations refill in one hour, while its FAQ says they refill the next day Bing help page ↗.

Work or school accounts are not supported, so you need a personal Microsoft account Bing help page ↗. Some regions do not have access yet Bing help page ↗. And it has fewer controls than tools built for designers. There are no detailed style presets, and editing is limited to what one prompt can describe.

Pricing and plans

Bing Image Creator is free. There is no paid tier and no credit card is needed, only a personal Microsoft account Bing help page ↗.

Free limits per the help page: 15 fast creations a day, up to 200 prompts per 24 hours including edits, and up to 4 images per prompt. After the fast creations run out, standard speed is still free but slower Bing help page ↗. The create page says signing in gives 10 fast creations and unlimited standard creations Bing create page ↗.

Microsoft Rewards members can turn on a setting to spend Rewards points on extra fast creations. When the points run out, you drop back to standard speed Bing help page ↗. The help page does not list a point cost per image Bing help page ↗. There is no trial because there is nothing to upgrade to.

Who should (and shouldn't) use it

• Good fit: people who want many free images a day with no subscription.
• Good fit: anyone making ideas, mood boards or personal graphics who wants four options per prompt.
• Skip it if: you need images for paid ads and want clear commercial terms.
• Skip it if: you only have a work or school Microsoft account.
• Skip it if: you need accurate text inside images or fine editing control.

Alternatives worth a look

• Google Gemini: our top free pick, with Nano Banana 2 image generation and precise editing on the free plan Gemini image generation ↗.
• Ideogram: best for logos, posters and anything where the words must be spelled right; paid plans start at $15 a month billed yearly Ideogram pricing ↗.
• Leonardo.Ai: 150 free fast tokens a day plus more style controls Leonardo pricing ↗.
• Midjourney: the paid upgrade for artistic results, from $10 a month or $8 billed yearly, with no free plan Midjourney plans ↗.