MailerLite is a simple, low cost email marketing tool with an AI writing assistant, AI subject lines and per subscriber send times on its $12 Comfort plan. It is the best value AI email tool for most small businesses. Some AI tools are still in beta and AI credits are limited on the cheaper plan, but the 14 day no card trial makes it easy to try.
What MailerLite is
MailerLite is an email marketing platform for sending newsletters and automated emails, with built in landing pages, pop ups and simple websites MailerLite pricing ↗. Its AI tools are grouped under the name HeyLite and appear inside the editors you already use HeyLite toolkit ↗.
It is aimed at small businesses that want a tool they can learn in an afternoon, at a lower price than larger platforms. Hands on testing is in progress. This review is based on MailerLite's pricing page and help center.
What it does well
The AI sits where you write. The AI writing assistant drafts text from a short prompt inside the campaign, landing page and pop up editors on paid plans HeyLite toolkit ↗. The subject line generator suggests several options based on your email, and it is available on every plan, including Free HeyLite toolkit ↗.
It can build an email from a description. On paid plans, an AI agent in the HTML editor creates a whole campaign from a plain English brief; MailerLite still labels it beta HeyLite toolkit ↗. AI landing pages are on paid plans, and free users can generate one HeyLite toolkit ↗.
Smart sending times each email. On paid plans, MailerLite picks a send time for each subscriber based on their past opens, clicks, sign up date and time zone HeyLite toolkit ↗.
It connects to AI assistants. An MCP server on every plan lets tools such as Claude or ChatGPT connect to your account and manage campaigns HeyLite toolkit ↗. On Free, MCP access does not include sending MailerLite pricing ↗.
The price is low for what you get. Comfort includes 50 active automations, 10 websites and landing pages and 24/7 email support from $12 a month MailerLite pricing ↗. Nonprofits get 30 percent off paid plans MailerLite pricing ↗.
Where it falls short
AI credits are not published. MailerLite says Comfort gets a limited amount of AI writing credits and Power gets the most, but gives no numbers HeyLite toolkit ↗. Heavy AI users should expect Power.
Some AI is still in testing. AI generated HTML emails are labeled beta, and HeyLite insights, which give personal recommendations on re-engaging subscribers, send times and deliverability, are in beta for a limited number of users HeyLite toolkit ↗.
The free plan is small. It allows 250 subscribers, and once you go over, campaigns and automations are locked until you upgrade or remove subscribers MailerLite pricing ↗.
The pricing page does not show how prices rise with list size, so check the calculator for your subscriber count before you budget MailerLite pricing ↗.
Pricing and plans
Free: $0 for up to 250 subscribers, 2,500 emails a month, 2 seats, 3 active automations, 1 website and 1 landing page, limited AI subject lines and one AI landing page, with community support MailerLite pricing ↗ HeyLite toolkit ↗.
Comfort: from $12 a month. Includes 3 seats, 50 active automations, 10 websites and landing pages, the AI writing assistant, smart sending and 24/7 email support. You can send 10 times the top of your subscriber tier each month MailerLite pricing ↗.
Power: from $25 a month. Adds unlimited seats, unlimited automations with multiple triggers, unlimited sites, unlimited sending under fair use, the most AI credits and 24/7 live chat MailerLite pricing ↗ HeyLite toolkit ↗.
Enterprise: custom pricing for 200,000+ subscribers, with priority support and a dedicated success manager MailerLite pricing ↗.
Paying yearly saves 10 percent MailerLite pricing ↗. Every new account gets 14 days of premium features with no credit card, and your data stays if you do not upgrade MailerLite pricing ↗.
Who should (and shouldn't) use it
- Good fit: small businesses that want AI help writing emails without paying for a large platform.
- Good fit: owners who plan marketing in Claude or ChatGPT and want to connect their email account HeyLite toolkit ↗.
- Skip it if: you run a large online store and need email tied closely to purchase data.
- Skip it if: you want a big list for free; Kit's free plan goes much higher Kit pricing ↗.
Alternatives worth a look
- Brevo: suits large lists you email less often; its free plan allows 300 emails a day Brevo pricing ↗.
- Kit: free for up to 10,000 subscribers with unlimited broadcasts, but no automations Kit pricing ↗.
- Mailchimp: more AI and room to scale, though generative AI is limited to higher plans Mailchimp pricing ↗.
- Klaviyo: built for online stores, with email tied to purchase data Klaviyo pricing ↗.
Where it appears
Our pickThe Best AI Email Marketing Tools for Small BusinessesWhat’s good
- AI on low cost plans
- No card trial
- Easy to use
What to know
- Limited AI credits on Comfort
- Some AI in beta
Key features
- AI writing assistant in editors
- AI subject line generator
- AI generated HTML emails (beta)
- AI landing pages
- Smart sending per subscriber
- MCP server for Claude and ChatGPT
Works with
Questions people ask
Is MailerLite free?
Yes, for up to 250 subscribers and 2,500 emails a month, with limited AI subject lines MailerLite pricing ↗ HeyLite toolkit ↗.
How much does MailerLite cost?
Comfort starts at $12 a month and Power at $25. Paying yearly saves 10 percent MailerLite pricing ↗.
Does MailerLite have AI?
Yes. It has an AI writing assistant, subject line generator, AI landing pages, AI HTML emails in beta and smart sending HeyLite toolkit ↗.
Is there a MailerLite free trial?
Yes. New accounts get 14 days of premium features with no credit card MailerLite pricing ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
01