Kit, formerly ConvertKit, is an email platform built for creators and newsletters, with the most generous free plan we found: up to 10,000 subscribers. It is a great free home for a growing list. It is light on built in AI writing, and automations need the $33 Creator plan, so businesses that want AI help drafting emails should look at MailerLite first.
What Kit is
Kit is an email marketing platform aimed at creators, newsletter writers and people who sell digital products Kit pricing ↗. You build sign up forms and landing pages, send broadcasts to your list, tag and segment subscribers, and sell products or paid subscriptions Kit pricing ↗.
It has three plans: Free, Creator and Pro Kit pricing ↗. The free plan covers up to 10,000 subscribers, which is far more room than most free email plans give you Kit pricing ↗. Kit says more than 550,000 creator businesses use it Kit ↗.
What it does well
The free plan is the main attraction. It includes unlimited landing pages, forms and email broadcasts, tagging and segmentation, and selling digital products and subscriptions, for up to 10,000 subscribers Kit pricing ↗ Kit ↗. A newsletter can grow for a long time before it costs anything.
Selling is built in. Every plan, including Free, can sell digital products and subscriptions Kit pricing ↗. That suits coaches, course makers and anyone with a paid newsletter.
The paid plans add real automation. Creator includes unlimited visual automations and email sequences, so you can set up welcome series and product launches once and let them run Kit pricing ↗. It also adds Kit MCP, which connects an AI tool such as Claude, ChatGPT or Gemini to your account so you can ask questions, tag subscribers and draft and schedule emails, with nothing happening until you approve it Kit pricing ↗ Kit ↗. Pro adds deliverability reporting, a newsletter referral system and A/B tests on subject lines and content Kit pricing ↗.
Trying it is easy. All plans list a 14 day free trial with no credit card, Kit offers free migrations from other tools, and paid plans can be cancelled any time Kit pricing ↗. Hands on testing is in progress.
Where it falls short
AI writing is thin. Kit's pricing page does not list a built in AI writer on any plan, and Kit MCP, its main AI link, is on paid plans rather than Free Kit pricing ↗ Kit ↗. If you want AI drafting inside a free plan, MailerLite's free plan includes a limited AI subject line generator MailerLite ↗.
The free plan has no automations. There is no visual automation builder on Free, and it allows only one user and two subject lines for A/B tests Kit pricing ↗.
Some fees are unclear. The comparison table shows transaction fees of 3.5 percent plus 30 cents on all plans, while another line says Kit takes only 0.6 percent, so check before you sell Kit pricing ↗. Pro's first year discount also renews at a standard rate the page does not state clearly Kit pricing ↗.
Pricing and plans
Free: $0 for up to 10,000 subscribers, one user, unlimited broadcasts, forms and landing pages, product sales, two subject line A/B tests and email support Kit pricing ↗. No visual automations Kit pricing ↗.
Creator: $33 a month for 1,000 subscribers, or $390 billed yearly, which Kit says saves 17 percent Kit pricing ↗. It adds two users, unlimited automations and sequences, Kit MCP and 24/7 email and chat support Kit pricing ↗.
Pro: $50 a month for 1,000 subscribers under a limited time offer, down from $66, or $593 for the first year, with renewal at the standard rate Kit pricing ↗. It adds unlimited users, deliverability reporting, a referral system and priority support Kit pricing ↗.
Prices rise with list size, but the page did not show prices for larger lists when we checked Kit pricing ↗. All plans list a 14 day free trial with no credit card Kit pricing ↗.
Who should (and shouldn't) use it
- Good fit: newsletter writers and creators who want to grow a list for free.
- Good fit: people selling digital products or paid subscriptions.
- Skip it if: you want an AI writer built into your email tool.
- Skip it if: you need automated welcome emails without paying.
Alternatives worth a look
- MailerLite: our top pick, with useful AI tools from $12 a month and a free plan MailerLite ↗.
- Brevo: priced by emails sent, with AI copy from about $9 a month Omnisend ↗.
- Mailchimp: more AI and room to grow, from $20 a month for Standard Mailchimp ↗.
Where it appears
Best free optionThe Best AI Email Marketing Tools for Small BusinessesWhat’s good
- Huge free plan
- No card trial
- Sell digital products
What to know
- No automations on free
- Little built in AI writing
Key features
- Unlimited broadcasts, forms and landing pages
- Tagging and segmentation
- Digital product sales
- Kit MCP (paid plans)
Works with
Questions people ask
Is Kit free?
Yes. Kit's free plan covers up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, but no visual automations Kit pricing ↗.
How much does Kit cost?
Creator is $33 a month for 1,000 subscribers, or $390 billed yearly. Pro was $50 a month under a limited time offer. Prices rise with list size Kit pricing ↗.
Does Kit have AI features?
Kit MCP, which connects AI assistants like Claude and ChatGPT to your account, is on paid plans. The pricing page lists no built in AI writer Kit pricing ↗ Kit ↗.
Is Kit the same as ConvertKit?
Yes. Kit's own site describes it as Kit, formerly ConvertKit Kit ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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